July 28, 2011

simple package/minimal choices

Ever think about brands and their logos? the transformation they go through.. first the decision on their name, then the branding, the color choices etc.

here are some transformations.. however backwards from what I have just told you.. it shows the simplifications of branding.. what a bottle design would look like with out all the mambo jambo.. and how simplificity works (better)

images  via

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